With the development of science and technology, there are more and more anti-counterfeiting means. In order to obtain anti-counterfeiting effect, more anti-counterfeiting technology combinations are often adopted. The anti-counterfeiting technology integrates physics, electromagnetism, optics, materials science, chemistry, biology, laser holographic image technology, computer technology, etc., forming a cross edge discipline, Printing anti-counterfeiting also adopts the above technologies in combination or alone. Six anti-counterfeiting designs for packaging and printing are as follows:

1.紙張防偽

1. Paper anti-counterfeiting

紙張是包裝印刷的基礎(chǔ)，一些采用特殊工藝制造的專用紙基本上都具有防偽特點(diǎn)。

Paper is the basis of packaging and printing. Some special paper made by special technology basically has anti-counterfeiting characteristics.

①水印紙。在造紙過程中，將標(biāo)識(shí)、圖案等植入紙中，利用纖維的特殊分布形成的圖案，只有對(duì)著強(qiáng)光才能看清。水印紙?jiān)诳茖W(xué)技術(shù)發(fā)達(dá)的今天，仍被國(guó)際防偽公認(rèn)的防偽技術(shù)。水印可分為黑、白水印及固定水印、不固定水印、半固定水印等。

① Watermark paper. In the process of papermaking, signs and patterns are embedded in the paper. The patterns formed by the special distribution of fibers can be seen only against strong light. With the development of science and technology, watermark paper is still recognized as an anti-counterfeiting technology by international anti-counterfeiting experts. Watermark can be divided into black watermark, white watermark, fixed watermark, unfixed watermark, semi fixed watermark, etc.

②有色纖維紙。造紙時(shí)在紙漿中加入纖維細(xì)絲或彩點(diǎn)可以制成具有防偽作用的紙張，摻入紙漿的纖維有彩色纖維和無(wú)色熒光纖維2種。

② Colored fiber paper. When making paper, paper with anti-counterfeiting effect can be made by adding fiber filaments or color dots into the pulp. There are two kinds of fibers mixed with pulp: color fiber and colorless fluorescent fiber.

③金屬線紙。在造紙過程中，將一條金屬線或塑料線置于紙張中間，作為防偽印刷用紙，具有顯著的防偽效果。根據(jù)金屬線放置形式不同，可分為開窗式，半開窗式和不開窗式3種。

③ Wire paper. In the process of papermaking, a metal wire or plastic wire is placed in the middle of the paper as anti-counterfeiting printing paper, which has significant anti-counterfeiting effect. According to the different placement forms of metal wires, they can be divided into three types: open window type, semi open window type and non open window type.

2.油墨防偽

2. Ink anti-counterfeiting

防偽油墨是指在油墨中加入特殊性能的防偽材料，經(jīng)特殊工藝加工而成的印刷油墨。它具有實(shí)施簡(jiǎn)單、成本低、隱蔽性好、色彩鮮艷、檢驗(yàn)方便的特點(diǎn)。用于包裝防偽印刷的防偽油墨主要有紫外熒光油墨、溫變油墨、光變油墨及磁性油墨等。

Anti counterfeiting ink refers to the printing ink processed by special technology by adding anti-counterfeiting materials with special properties to the ink. It has the characteristics of simple implementation, low cost, good concealment, bright color and convenient inspection. The anti-counterfeiting inks used for packaging anti-counterfeiting printing mainly include UV fluorescent ink, temperature variable ink, light variable ink and magnetic ink.

3.多工藝組合防偽

3. Multi process combination anti-counterfeiting

多種印刷設(shè)備的并用，將膠、網(wǎng)、凹、柔、燙印及噴碼等工藝組合使用，可使印刷圖文更加變幻莫測(cè)，豐富多彩。采用組合印刷技術(shù)的包裝產(chǎn)品為造假者設(shè)置了重重障礙和阻力。

The combination of a variety of printing equipment and the combination of glue, screen, concave, soft, hot stamping and code spraying processes can make the printed pictures and texts more unpredictable and colorful. Packaging products using combined printing technology have set up many obstacles and resistance for counterfeiters.

4.激光全息圖像防偽

4. Laser holographic image anti-counterfeiting

激光全息圖像防偽不僅可再現(xiàn)原物的主體形象，還可以隨視線角度變化再現(xiàn)原物不同側(cè)面的形狀，給人以更加形象、鮮艷、逼真的美感，且科技含量高，設(shè)備精良，工藝復(fù)雜，因而具有相當(dāng)高的觀賞、裝飾和防偽價(jià)值。

Laser holographic image anti-counterfeiting can not only reproduce the main image of the original object, but also reproduce the shapes of different sides of the original object with the change of line of sight angle, giving people a more vivid, bright and realistic aesthetic feeling, with high scientific and technological content, sophisticated equipment and complex technology, so it has quite high viewing, decoration and anti-counterfeiting value.

5.數(shù)碼防偽標(biāo)識(shí)及電訊識(shí)別系統(tǒng)

5. Digital anti-counterfeiting identification and telecommunication identification system

通過在產(chǎn)品上設(shè)置隨機(jī)密碼，將所有入網(wǎng)的產(chǎn)品編碼記錄存檔于防偽數(shù)據(jù)庫(kù)，消費(fèi)者可以利用電話、網(wǎng)絡(luò)等工具核對(duì)密碼的正確與否，以此識(shí)別產(chǎn)品的真?zhèn)危⑶覍?duì)產(chǎn)品銷售區(qū)域管理和物流管理起到了很好的作用。

By setting the random password on the product and archiving all the product code records connected to the network in the anti-counterfeiting database, consumers can check the correctness of the password by means of telephone, network and other tools, so as to identify the authenticity of the product, and play a good role in product sales area management and logistics management.

6.圖案設(shè)計(jì)

6. Pattern design

圖案設(shè)計(jì)的特點(diǎn)是“設(shè)計(jì)型防偽”，多采用版紋防偽技術(shù)。版紋防偽的原理在于利用很細(xì)小的線和點(diǎn)構(gòu)成規(guī)則或不規(guī)則的圖案，從而達(dá)到防拷貝、防復(fù)制、防偽造的目的。防偽設(shè)計(jì)人員通過版紋設(shè)計(jì)軟件，根據(jù)包裝印刷方式、盒型設(shè)計(jì)、包裝文字、顏色等的不同，靈活地使用各種防偽設(shè)計(jì)元素，以千變?nèi)f化的防偽模塊組合和版紋組合構(gòu)成防偽圖案，重復(fù)性很低。使創(chuàng)意與包裝使用者的個(gè)性特征緊密結(jié)合，是完全不同于商業(yè)設(shè)計(jì)的特種設(shè)計(jì)技術(shù)。版紋防偽設(shè)計(jì)元素包括：個(gè)性化底紋、防掃描/復(fù)印設(shè)計(jì)、紐索飾花球、線條浮雕圖文、縮微文字、潛影技術(shù)、暗記技術(shù)、蒙版技術(shù)、劈線技術(shù)、擾視圖文技術(shù)等等。

The characteristic of pattern design is "design type anti-counterfeiting", which mostly adopts plate pattern anti-counterfeiting technology. The principle of plate pattern anti-counterfeiting is to use very small lines and points to form regular or irregular patterns, so as to achieve the purpose of anti copy, anti copy and anti-counterfeiting. Through the plate pattern design software, the anti-counterfeiting designers flexibly use various anti-counterfeiting design elements according to the different packaging and printing methods, box design, packaging text, color, etc., and form anti-counterfeiting patterns with ever-changing anti-counterfeiting module combinations and plate pattern combinations, with low repeatability. It is a special design technology completely different from commercial design to closely combine creativity with the personality characteristics of packaging users. The anti-counterfeiting design elements of plate pattern include: personalized shading, anti scanning / copy design, newcord flower ball, line relief graphics and text, micro text, latent image technology, secret recording technology, masking technology, line splitting technology, disturbing graphics and text technology, etc.

針對(duì)不同客戶及終端受眾采用不同的防偽技術(shù)

Different anti-counterfeiting technologies are adopted for different customers and end audiences

包裝防偽設(shè)計(jì)是包裝防偽印刷的一步，是防偽的一個(gè)重要組成部分。為客戶提供防偽解決方案時(shí)，在保證防偽技術(shù)含量的前提下，成本增加多少是客戶比較關(guān)心的問題，為此要針對(duì)不同包裝客戶及終端受眾采用不同的防偽技術(shù)。

Packaging anti-counterfeiting design is a step of packaging anti-counterfeiting printing and an important part of anti-counterfeiting. When providing anti-counterfeiting solutions for customers, on the premise of ensuring the content of anti-counterfeiting technology, the cost increase is a matter of concern to customers. Therefore, different anti-counterfeiting technologies should be adopted for different packaging customers and end audiences.

對(duì)于產(chǎn)銷量很大且附加值較低的包裝產(chǎn)品，在提供防偽包裝設(shè)計(jì)時(shí)，成本增加不宜過多。如我公司設(shè)計(jì)的一“驅(qū)蚊香”包裝，其本身的價(jià)值不高，若采用激光全息、數(shù)碼等防偽手段，雖然取得了一定的防偽效果，但加大了包裝成本，無(wú)疑會(huì)給生產(chǎn)廠家和廣大消費(fèi)者增加額外費(fèi)用；反之，如果我們采用版紋防偽、油墨防偽等技術(shù)，在成本增加有限的前提下，同樣也能夠取得較好的防偽效果，而且消費(fèi)者比較容易識(shí)別，實(shí)現(xiàn)了生產(chǎn)廠家和消費(fèi)者的雙贏。因此在決定采用何種防偽技術(shù)進(jìn)行包裝防偽設(shè)計(jì)時(shí)，一定要有的放矢，不能盲目地采用高防偽技術(shù)。既要滿足客戶及廣大受眾低成本的需求，又要獲得完全個(gè)性化的防偽效果，更大限度地滿足企業(yè)和用戶的需求。

For packaging products with large production and sales volume and low added value, the cost should not be increased too much when providing anti-counterfeiting packaging design. For example, the "mosquito repellent incense" package designed by our company is not of high value. If laser holography, digital and other anti-counterfeiting means are used, although certain anti-counterfeiting effects have been achieved, the packaging cost has been increased, which will undoubtedly add additional costs to manufacturers and consumers; On the contrary, if we adopt plate pattern anti-counterfeiting, ink anti-counterfeiting and other technologies, on the premise of limited cost increase, we can also achieve better anti-counterfeiting effect, and consumers are easier to identify, realizing a win-win situation for manufacturers and consumers. Therefore, when deciding which anti-counterfeiting technology to use for packaging anti-counterfeiting design, we must have a definite goal, and we can't blindly use high anti-counterfeiting technology. We should not only meet the low-cost needs of customers and the general audience, but also obtain a fully personalized anti-counterfeiting effect to meet the needs of enterprises and users to a greater extent.