、在畫冊設計中的許多因素中，色彩是重要的組成部分之一，運用恰當?shù)纳?，可以使畫冊與主題與互應，增強版面的視覺沖擊力，可以使讀者和畫冊所宣傳的產(chǎn)品產(chǎn)生共嗚、強化用戶心理感知力度，留給讀者更深刻的印象，傳達真實的產(chǎn)品宣傳效應。
First, among many factors in album design, color is one of the important components. The use of appropriate color can make the album and theme correspond with each other, enhance the visual impact of the layout, make readers and the products advertised by the album have a common cry, strengthen users' psychological perception, leave readers a deeper impression and convey the most real product publicity effect.
第二、好的色彩搭配可以使讀者形成整體印象，更好的理解宣傳冊的作用，理想主題。就是需在設計人員在設計宣傳冊的時候，運用顏色要注意整體統(tǒng)一，使其統(tǒng)一要考慮到色彩的色調(diào)，飽和度，色相等各類因素，使其顏色能夠視覺統(tǒng)一，讓讀者形成整體宣傳冊視覺統(tǒng)一的感覺。所以設計師要把握好色調(diào)的運用。
Second, good color matching can make readers form an overall impression, better understand the role of brochures and the ideal theme. When designers design brochures, they should pay attention to the overall unity of colors, and make them unified. Various factors such as color hue, saturation and color should be considered to make their colors visually unified, so that readers can form the feeling of visual unity of the overall brochures. Therefore, designers should grasp the use of color.
第三、色彩應用與產(chǎn)品相匹配，在宣傳冊的設計過程中，設計師運用產(chǎn)品的固有特性，選擇色彩進行聯(lián)想或象征的色彩規(guī)定，向用戶傳達商品效果，宣傳冊設計過種中因其產(chǎn)品的不同性質所選用的色彩也不一樣，例如食品類、化妝品類、藥品類等等這些產(chǎn)品的宣傳冊在色彩運用上就有較大的區(qū)別，食品類往往是以比較亮的飽和色為主，給人一種干凈、清晰、容易產(chǎn)品味覺、有食欲效果；化妝品的宣傳冊給人較以高檔感覺，一般可以分為兩個顏色進行設計，一種是較為飽和的深顏色，給人一種，向往的感覺，另一種則是干凈，白白凈凈的感覺，同樣也可以給人一種高檔、大氣的感覺。

Third, the color application matches the product. In the design process of the brochure, the designer uses the inherent characteristics of the product to select the color for association or symbolic color regulations to convey the commodity effect to the user. In the design of the brochure, the colors selected are also different due to the different nature of the product, such as food, cosmetics There are great differences in the use of color in the brochures of drugs and other products. Food is often dominated by bright saturated color, which gives people a clean, clear, easy product taste and appetite effect; Cosmetics brochures give people a high-grade feeling. Generally, they can be divided into two colors for design. One is a relatively saturated dark color, which gives people a noble and yearning feeling, and the other is a clean and white feeling. It can also give people a high-grade and big feeling.
第四、即要獨特又不要不失行業(yè)性質，在宣傳冊的設計過程中，設計師要在可以表達產(chǎn)品信息、構建整體統(tǒng)一的視覺期礎上，還要在運用色彩時不應以市面上的色彩雷同，如果產(chǎn)生雷同用戶可能已經(jīng)審美疲勞，從而也失去了新的品產(chǎn)興趣，所以在設計宣傳冊的時候，設計應該打破常規(guī)色彩運用限制，勇于探索，根據(jù)實際內(nèi)容設計出穎，有獨特氣質的宣傳冊顏色色調(diào)，使產(chǎn)品在行業(yè)中標新立異，有自己獨特的個性。這樣用戶看到產(chǎn)品宣傳冊時就會有新一不一樣的認識，達到良好的視覺效果。
Fourth, it should be unique without losing the nature of the industry. In the design process of brochures, designers should not use the same colors in the market on the basis of expressing product information and building an overall unified visual period. If there are similar colors, users may have been aesthetic fatigue and lost new interest in products, so when designing brochures, The design should break through the restrictions on the use of conventional colors, have the courage to explore, and design the most novel and unique color tone of brochures according to the actual content, so that the products can win the bid in the industry and have their own unique personality. In this way, users will have a new and different understanding when they see the product brochure, so as to achieve good visual effect.
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