The leaflet page directly advertises the pre selected objects. The advertisement recipients are likely to have a sense of superiority unmatched by other traditional media, so that they can pay more independent attention to the products and send them directly one-to-one, which can reduce the objective volatilization in the process of information transmission, maximize the advertising effect and will not cause direct competition of similar products, It is conducive for small and medium-sized enterprises to avoid the positive confrontation with large enterprises and concentrate on developing and expanding enterprises. You can choose the advertising time and area independently, which is more flexible and more adaptable to the changeable market.

企業(yè)宣傳冊(cè)通常要體現(xiàn)企業(yè)的企業(yè)精神、企業(yè)文化、企業(yè)發(fā)展定位、企業(yè)性質(zhì)等。是以形象為主、產(chǎn)品為輔；企業(yè)產(chǎn)品宣傳冊(cè)的設(shè)計(jì)要體現(xiàn)產(chǎn)品的功能、特性、用途、服務(wù)等，從企業(yè)的行業(yè)定位和產(chǎn)品的特點(diǎn)出發(fā)進(jìn)行設(shè)計(jì)，對(duì)產(chǎn)品或服務(wù)本身進(jìn)行主要的宣傳。

Enterprise brochures usually reflect the enterprise spirit, enterprise culture, enterprise development orientation, enterprise nature, etc. Focus on image, supplemented by products; The design of enterprise product brochures should focus on reflecting the functions, characteristics, uses and services of the products, design from the industry positioning of the enterprise and the characteristics of the products, and mainly publicize the products or services themselves.

競(jìng)爭(zhēng)的日趨激烈，企業(yè)為增強(qiáng)企業(yè)市場(chǎng)競(jìng)爭(zhēng)力、鞏固實(shí)力，紛紛開(kāi)始意識(shí)到進(jìn)行對(duì)外宣傳的重要性，宣傳冊(cè)就是重要的表現(xiàn)形式之一。企業(yè)宣傳的優(yōu)點(diǎn)在于：不需要傳統(tǒng)業(yè)務(wù)員的長(zhǎng)篇敘述，用直觀、綜合的方式把企業(yè)及產(chǎn)品信息傳達(dá)給客戶，使客戶在短時(shí)間內(nèi)對(duì)企業(yè)及產(chǎn)品有的了解，進(jìn)而產(chǎn)生興趣，終促成合作。

With the increasingly fierce competition, enterprises begin to realize the importance of external publicity in order to enhance their market competitiveness and consolidate their brand strength. Brochures are one of the most important forms of expression. The advantage of enterprise publicity is that it does not need the long narration of traditional salesmen, and transmits the enterprise and product information to customers in the most intuitive and comprehensive way, so that customers can have a comprehensive understanding of the enterprise and products in a short time, generate interest and finally promote cooperation.

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