廣告宣傳單印刷有哪幾種形式呢？基本上分為以下幾類：

What are the forms of advertising leaflet printing? It is basically divided into the following categories:

1、單片式

1. Monolithic

單片式是一種簡易的印刷宣傳品，單片為32開、16開較多，因為此尺寸攜帶方便，也經(jīng)濟(jì)實惠。單片的保存期不長，適應(yīng)于快速和短期性的廣告宣傳。

Single piece type is a simple printed publicity material. The single piece is 32 open and 16 open, because this size is easy to carry and economical. The storage period of single chip is not long, which is suitable for fast and short-term advertising.

2、書刊式

2. Book type

書刊式是對商品做直接介紹的一種宣傳印刷品，一般是通過產(chǎn)品拍成照片直接向消費者展示，產(chǎn)品內(nèi)容介紹可詳盡。通常以多頁形式裝訂成冊，與已知編排形式相似，但比已知形式更具有特色和個性。大部分采用四色印刷，設(shè)計規(guī)格一般為16開。

Book type is a kind of publicity print that directly introduces commodities. Generally, it is directly displayed to consumers by taking photos of products. The product content can be introduced in detail. It is usually bound into a volume in the form of multiple pages, which is similar to the known arrangement form, but has more characteristics and personality than the known form. Most of them adopt four-color printing, and the design specification is generally 16 Kai.

3、手風(fēng)琴式

3. Accordion style

通常以折頁形式為較多，大部分采用四色印刷，設(shè)計規(guī)格一般為6開6折、8開2折或4折、16開2折或3折，中間內(nèi)容視產(chǎn)品特點而定。設(shè)計要盡量精致美觀，展示的產(chǎn)品應(yīng)選擇角度，力求逼真和清晰，字體清秀，色調(diào)與內(nèi)容和諧，以增加客戶購買力為目的。

It is usually in the form of folding. Most of them are printed in four colors. The design specifications are generally 6-fold, 8-fold, 2-fold or 4-fold, 16-fold, 2-fold or 3-fold. The middle content depends on the characteristics of the product. The design shall be exquisite and beautiful as far as possible. The displayed products shall be from different angles, strive to be realistic and clear, with beautiful font and harmonious tone and content, so as to increase customers' purchasing power.

4、插袋式

4. Pocket type

為了放置多種產(chǎn)品樣張而設(shè)計成內(nèi)袋式的一種樣本，便于查閱和攜帶

A sample designed as an inner bag for placing a variety of product samples, which is easy to consult and carry

印刷設(shè)計的注意事項是：

Precautions for printing design are:

①單頁跨頁印刷時，要求規(guī)格統(tǒng)一，色調(diào)一致；跨兩頁以上的，以中間一頁色調(diào)為印刷基準(zhǔn)。

① During single page and cross page printing, the specifications shall be unified and the color shall be consistent; If it spans more than two pages, the tone of the middle page shall be taken as the printing basis.

②貼數(shù)多，按順序印刷。

② A large number of stickers are printed in sequence.

③在同頁面印刷時，如不能保持全色調(diào)統(tǒng)一時，可考慮局部印刷。

③ When printing on the same page, partial printing can be considered if the full tone unity cannot be maintained.

④宣傳單頁印刷時，盡量避免用輔助材料，以保證印刷質(zhì)量。

④ When printing leaflets, try to avoid using auxiliary materials to ensure the printing quality.